I know…I know…Readers really like to read these lists of tips and that’s why writers like them so much.  I get daily e-mails and tons of obnoxious marketing download offers screaming to me about 5 things I need to do to get clients, 10 things I absolutely must do to shape my life like wet clay into exactly what I want it to be, 3 things I have to do to turn any kids in my life into compliant and model Stepford citizens, instead of multi-pierced, rainbow-haired, whining teenagers, 7 actions that will transport me straight to Nirvana, regardless of my religious orientation or past deeds,  4 moves to turn me and my bedroom into a sizzling seduction machine. You get the picture.

 5 “Secrets” From Coach Iris

        1. Stop with the secrets. Transparency is important in doing business and establishing trust with your clients or customers. How will you go about building that trust? Don’t have a hidden agenda.

 

        2.  Stop screaming it out loud in dayglow colors and font sizes designed for Godzilla to read from the top of the Empire State Building if written on the street below him.  Have a little respect for your reader’s intelligence and nerves.

 

        3. Think about what makes you an expert and if the answer is nothing, stop clogging up my inbox please. Offer me and others something of value and not something we see or hear every day from twenty others in the same field.

 

        4. Be authentic and sincere and really want to help people with your tips and don’t  just  fill the space with chatter to boost your own ego.

 

        5. Zero in on the pain, struggle or problem of your target audience. Give them some food for thought that will make them want to return to read what else you have to say, but don’t pre-chew it for them.  Make them work a little and come back to the “table” for seconds.